Inner beauty’s in. That’s the message that New Moon, the magazine for and by tween girls, wants to get across in its Turn Beauty Inside Out (TBIO) campaign. For the fifth straight year, New Moon is publishing a special 25 Beautiful Girls issue and sponsoring a national TBIO Day on May 18.
It’s about helping girls define themselves from the inside out rather than by appearances, says Caroline Ticarro-Parker, executive director of Mind on the Media, a non-profit group coordinating the TBIO campaign.
It’s a challenge. Girls today are more body-conscious at an earlier age. The ideal beauty? Someone who stands up for what is right, say New Moon’s editors. For more information, visit www.mindonthemedia.org.