The mightiest oak grows from a single acorn; the mightiest wave, from a single ripple. Thus, we’ve changed our MagazineLiteracy.org tag line to – “Changing the world – one magazine at a time,” because it speaks to the enormous power that the contribution of even a single magazine, an hour of volunteer time, or a dollar of financial support can have. As illustrated in one very special letter that one of many very special volunteers received about one boy in a Boston homeless shelter – a single magazine can change the life of a child and bring joy to a whole family.
“Feeding children and families hungry to read and succeed” has not been retired. It’s been moved to a new job as tag line for our national KinderHarvest magazine recycling program.
I stopped by to check on one of our KinderHarvest bins recently and there was only one magazine in it during a period of time that most other bins would be overflowing. The shopkeeper was concerned about it and even apologetic. I explained how tremendously valuable that single magazine will be to a child or to a family that arrives at a homeless or domestic violence shelter with no possessions. One single act of generosity inspires two, or three, or ten. Those inspire two more, or three more, or ten more each. That single magazine sitting in the bin will be noticed by someone who will be curious about why it’s there. Someone who sees it will go home and bring back their wonderful magazines to help fill the bin. It reminds me of the food drives that I’ve been organizing in front of supermarkets for over two decades. We begin in the early morning with an empty grocery cart greeting shoppers on their way into the store. After a short while, a single jar of peanut butter, or jar of baby food, or box of oatmeal is placed in the cart. That catches the eye of new shoppers who put more and more food in the cart – sometimes, whole bags filled with groceries; often, more than they keep for themselves. By the end of the day; we have twenty or more overflowing grocery carts of food for nearby hungry families.
Help us change the world – one magazine at a time!