MagazineLiteracy.org

Join us to end illiteracy and poverty.

Magazine Recycling Lessons Learned

From time to time, I like to share responses I’ve sent to questions in emails, so our stakeholders benefit from the lessons we learn everyday.

Today I was asked, “Where did our Magazine Harvest program originate? Is it fairly new?”

Well, to make a long story long…

The idea for Magazine Harvest, our magazine recycling program, originally came to me back in 1994… Since 1985, I had been conducting food drives… standing in front of supermarkets to collect groceries for food pantries with empty shelves. I could stand in front of a store and collect 2,000 pounds of groceries in a single day. My kids were growing up and getting their magazines… I realized that the hungry families we were feeding could not afford magazines and most did not have many reading materials at home.

I wanted to change that.

For a few years, I organized magazine sponsorships between donors and schools, so I set out to grow that success to other communities, on a national, then global basis. As the internet developed, I knew I could leverage technology to accelerate our growth. Fast forward to 2004, I founded MagazineLiteracy.org. A couple of years ago, around Earth Day, it occurred to me that we could collect gently used magazines the same way food drives are organized. With research, I learned that there had been a few wonderful efforts in Seattle, North Carolina, and Hawaii, but no national or global effort. So with the help of many passionate volunteers, generous donors, and appreciative literacy agents, we’ve been collecting magazines ever since.

We have learned some important lessons since our start, and are working to improve our reach and our operations every day:

  1. moving magazines around is hard work that requires help from lots of caring, passionate people
  2. before collecting magazines, it’s important to know where you will be bringing them
  3. it’s important for agencies and new readers to receive good quality magazines.

Join us to change the world – one magazine at a time!

  • Hathaway-Sycamores’ Family Resource Center

    501(c)(3) Charity, Family Resource Center
    160 bilingual children per month ranging from a 1st to 6th grade reading level
    Los Angeles, CA, USA
    Needs: 160 magazines
    Magazines Requested: any nature magazines, any sports magazines, any leadership magazines, any education magazines, any travel magazines and any appropriate entertainment magazines.

  • CHEFS Homeless Job Training

    Homeless, Job Training
    40 men and women
    San Francisco, CA USA
    Needs: 40 Magazines
    Magazines Requested: Food Network magazine

  • Gerald J. Ryan Outreach Center, Inc

    501(c)(3) Charity
    Wyandanch, NY

    Serving the following number of individuals on a monthly basis:
    550 children ages 0-17
    630 adults ages 18-59
    35 seniors ages 60+

    Magazines Requested: Magazines for a wide age range of readers on topics such as cooking, women’s health, automobiles, teen trends, kids magazines etc.

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