MagazineLiteracy.org

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Leveraging technology is game changing for magazine literacy

We are just getting started in Second Life and the learning curve is definitely a challenge. We factor that in to our exploration of new technologies, but we also look to engage volunteers who have particular interests and skills – to flatten the curve. Managing this brings its own challenges, but the benefits far outweigh the costs.

We don’t know what we don’t know.

Our focus on innovation and looking for ways to leverage new social networking and web technology tools helps to increase awareness and engagement of stakeholders and to drive down costs. The opportunity to find hidden value in untapped veins drives our literacy progress forward. If the spaghetti sticks on the wall, we go deeper… if it slides off, we clean up the mess and cook another pot.

In this free social marketplace, we can find and engage untapped volunteer resources – individuals and businesses who have not yet been called on or motivated to act, without necessarily diverting them away from other important social priorities or our other work – untapped not because they are uninterested, but for lack of common interest at the finest level of detail.

We are often asked what relevance this magazine or that magazine will have in meeting child and family literacy needs. Some, like Highlights, or Ranger Rick, or Scientific American are obvious resources. But, how could a bowling magazine be of value or the trade magazine of the “American Pot Stickers Association?” It might just be that bowling magazine or that trade journal that can uniquely inspire the bond around a common interest between a mentor and a child learning to read.

So the risk of failure, and the possibility of diminishing returns aside, the chance to exercise any amount of previously untapped value trumps ignoring the possibilities.

  • Gerald J. Ryan Outreach Center, Inc

    501(c)(3) Charity
    Wyandanch, NY

    Serving the following number of individuals on a monthly basis:
    550 children ages 0-17
    630 adults ages 18-59
    35 seniors ages 60+

    Magazines Requested: Magazines for a wide age range of readers on topics such as cooking, women’s health, automobiles, teen trends, kids magazines etc.

  • Santa Barbara School of Squash (SBSOS)

    501(c)(3) charity
    Santa Barbara, CA
    Serves: Students from 4th to 12th grade
    Needs: Magazines for 36 students year round
    Magazines Requested: Any magazines about nature, sports, education, travel, or wildlife

  • Maryland Correctional Institution–Jessup (MCIJ)

    School or Library
    Jessup, Maryland
    Serving male adults 18-60 years of age. From pre-literacy to varying reading levels.
    Needs magazines for 30 students monthly
    Magazines Requested: Students enjoy nonfiction magazines with lots of pictures and short articles–this would include magazines about animals, geography, science, food, clothing, anything relevant to today’s world. National Geographic for Kids would be wonderful.

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