MagazineLiteracy.org

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Leveraging technology is game changing for magazine literacy

We are just getting started in Second Life and the learning curve is definitely a challenge. We factor that in to our exploration of new technologies, but we also look to engage volunteers who have particular interests and skills – to flatten the curve. Managing this brings its own challenges, but the benefits far outweigh the costs.

We don’t know what we don’t know.

Our focus on innovation and looking for ways to leverage new social networking and web technology tools helps to increase awareness and engagement of stakeholders and to drive down costs. The opportunity to find hidden value in untapped veins drives our literacy progress forward. If the spaghetti sticks on the wall, we go deeper… if it slides off, we clean up the mess and cook another pot.

In this free social marketplace, we can find and engage untapped volunteer resources – individuals and businesses who have not yet been called on or motivated to act, without necessarily diverting them away from other important social priorities or our other work – untapped not because they are uninterested, but for lack of common interest at the finest level of detail.

We are often asked what relevance this magazine or that magazine will have in meeting child and family literacy needs. Some, like Highlights, or Ranger Rick, or Scientific American are obvious resources. But, how could a bowling magazine be of value or the trade magazine of the “American Pot Stickers Association?” It might just be that bowling magazine or that trade journal that can uniquely inspire the bond around a common interest between a mentor and a child learning to read.

So the risk of failure, and the possibility of diminishing returns aside, the chance to exercise any amount of previously untapped value trumps ignoring the possibilities.

  • A New Leaf

    A New Leaf

    501(c)(3) Charity
    Mesa, Arizona, USA
    Serving girls and boys ages 12 to 17 with reading levels 6th grade and up
    Needs enough magazines for 10 girls and 16 boys
    Magazines Requested: Any sports magazines, any car magazines, any fashion magazines, and any entertainment magazines

  • Project Shoe Box

    s1

    Foster Care, Care Packages
    40 male and females age 5-18
    Wauwatosa, WI, USA
    Needs: 40 Magazines
    Any Magazines

  • Nunavut Inuit Families

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    Education Program
    1,500 children and adults
    Nunavut Territory, Canada
    Needs: 250 magazines and comics
    National Geographic Little Kids, National Geographic Readers Digest, Sports Illustrated, education and fishing magazines, and comics.

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