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No silver lining in demise of Reading Rainbow

Recent news about the financial demise of Reading Rainbow, one of PBS’s most popular and important literacy programs for children for over 25 years is a dark cloud with no silver lining. However, there are important lessons about the need for literacy projects to not only invite and inspire children and families to want to enjoy reading, but also to focus on teaching young people how to read. We are saddened by the loss of this great program, and will no less celebrate the joy of reading, but will redouble our efforts to know and to apply lessons about reading fundamentals to our magazine literacy work.

  • Gerald J. Ryan Outreach Center, Inc

    501(c)(3) Charity
    Wyandanch, NY

    Serving the following number of individuals on a monthly basis:
    550 children ages 0-17
    630 adults ages 18-59
    35 seniors ages 60+

    Magazines Requested: Magazines for a wide age range of readers on topics such as cooking, women’s health, automobiles, teen trends, kids magazines etc.

  • Marymount of Santa Barbara

    School or Library
    Santa Barbara, CA
    Serving male and female students from junior kindergarten through eighth grade (ages 4-13)
    Needs: Magazines for 150 students from September 15 to May 15.
    Magazines Requested: Science, current events, animals, bikes, sports, books, writing, national geographic, track, space and astronomy, aviation week, smithsonian, sports illustrated

  • Hale Empowerment and Revitalization Org (HERO)

    501(c)(3) charity
    Greensboro, AL
    Serving the following number of monthly readers by age:
    Young (5 – 8yrs): 50
    Youth (9-13yrs): 20
    Teens (13-19yrs): 50
    Parents (20-45yrs): 50
    Grandparents (45yrs +): 50
    Magazines Requested: Education or travel magazines

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