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No silver lining in demise of Reading Rainbow

Recent news about the financial demise of Reading Rainbow, one of PBS’s most popular and important literacy programs for children for over 25 years is a dark cloud with no silver lining. However, there are important lessons about the need for literacy projects to not only invite and inspire children and families to want to enjoy reading, but also to focus on teaching young people how to read. We are saddened by the loss of this great program, and will no less celebrate the joy of reading, but will redouble our efforts to know and to apply lessons about reading fundamentals to our magazine literacy work.

  • Hale Empowerment and Revitalization Org (HERO)

    501(c)(3) charity
    Greensboro, AL
    Serving the following number of monthly readers by age:
    Young (5 – 8yrs): 50
    Youth (9-13yrs): 20
    Teens (13-19yrs): 50
    Parents (20-45yrs): 50
    Grandparents (45yrs +): 50
    Magazines Requested: Education or travel magazines

  • James F. Bay Elementary

    School
    100 readers age zero to four
    Seabrook, TX, USA
    Needs: 100 magazines
    Magazines Requested: Highlights for Children, National Geographic for Kids, and Turtle Magazine

  • Street Youth Ministry

    501(c)(3) Charity
    Austin, TX, USA
    Needs: 20 magazines per week
    Magazines Requested: Car, Cooking, Traveling, Gardening, Organic Farming, Science, Nature, Body Building, and Religion magazines.

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