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No silver lining in demise of Reading Rainbow

Recent news about the financial demise of Reading Rainbow, one of PBS’s most popular and important literacy programs for children for over 25 years is a dark cloud with no silver lining. However, there are important lessons about the need for literacy projects to not only invite and inspire children and families to want to enjoy reading, but also to focus on teaching young people how to read. We are saddened by the loss of this great program, and will no less celebrate the joy of reading, but will redouble our efforts to know and to apply lessons about reading fundamentals to our magazine literacy work.

  • Wave City Care: Shine Program

    501(c)(3) charity
    Virginia Beach, VA
    Serving: Girls in from grades 5th through 12th
    Needs: 50 magazines per month, year round
    Magazines Requested: Girls teen, Career, National Geographic, Fashion, Home, Family, Women, Seventeen, Redbook, Teen Vogue, Self, Good Housekeeping, Home Journal, Ellle, Homes & Garden

  • Adult Literacy Plus Of Southwest Arizona

    501(c)(3) Charity, School or Library, Adult Education, GED
    Yuma, AZ
    Serving a minimum of 150 students a month ranging in ages from 16 to 70 years old. Reading levels range from third grade to first-year college levels. However, the most common age of students is between 19 and 35.
    Needs: Approximately 150 magazines per month
    Magazines Requested: Magazines showing places, people, and animals around the world. Any magazines about hobbies or sports. Magazines that open students’ eyes to the world around them.

  • Hathaway-Sycamores’ Family Resource Center

    501(c)(3) Charity, Family Resource Center
    160 bilingual children per month ranging from a 1st to 6th grade reading level
    Los Angeles, CA, USA
    Needs: 160 magazines
    Magazines Requested: any nature magazines, any sports magazines, any leadership magazines, any education magazines, any travel magazines and any appropriate entertainment magazines.

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