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M-DAY – Liberate Newsstand Magazines for Literacy



Make a donation today and we will use 100% of it to get magazines you love to read and share to at-risk readers via food pantries, job training, mentoring, and other literacy programs.

Thank you!


M-DAY Magazine Drive for Earth Month at Whole Foods Market taps  Newsstand for Literacy at Food Pantries, Homeless and Domestic Violence Shelters, & Job Training Programs



This Earth Month magazine drive taps the Whole Foods Market newsstand and home recycling in Madison, Wisconsin for delivery of magazines to at-risk readers via food pantries, homeless and domestic violence shelters, and job training programs.


Consumers purchase newsstand magazines and share their copies from home for donation at the Whole Foods store. Consumers anywhere in the world can help to clear the newsstand  by making a financial donation here. 100% of all donations will be used to deliver newsstand magazines for literacy.


Madison, WI— The Whole Foods Market in Madison, Wisconsin is celebrating Earth Month with during a weekend magazine drive on Saturday, April 12th and Sunday, April 13th that will deliver magazines to at-risk readers via the River Food Pantry, homeless and domestic violence shelters, job training, and other literacy programs. “Speed Tables” have been supplied by Ryleco Displays to create Pop-up Literacy distribution at literacy locations.

“This is like a food drive, but feeds people hungry to read,” said John Mennell, founder of “The Whole Foods Market has such a rich collection of magazines, and they are so powerful for literacy. April 12 is M-Day, and Whole Foods is the beachhead in our fight against poverty and illiteracy. We are going to take the newsstand there and then liberate magazines from newsstands for literacy – coast to coast,” he added. Mennell, who will be at the store for over 24 hours to collect magazines from shoppers, will be joined by volunteers from the University of Wisconsin’s Theta Chi fraternity.

“Earth Month is a great time to support literacy through recycling,” said Caitlin Way, Community Relations Specialist at the Whole Foods Market. “We are excited to partner with to offer an opportunity for people to join our green mission and support literacy programs in the Madison area.”

“The River Food Pantry is honored to be included in this literacy drive,” said Rhonda Adams, Operations Manager. “Having access to quality magazines of all kinds is well-received by our many clients. We have recently started The River Bakery and having magazines related to the culinary arts is terrific for our commercial baking students,” she added.

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Flyer to hand each shopper on the way into store.

Flyer to hand each shopper on the way into store.

Book mark to insert in magazines on the newsstand.

Bookmark to insert in magazines on the newsstand.

MDAY POP Display

POP display card for newsstand.


Media Release


  • CHEFS Homeless Job Training


    Homeless, Job Training
    40 men and women
    San Francisco, CA USA
    Needs: 40 Magazines
    Magazines Requested: Food Network magazine

  • Nunavut Inuit Families


    Education Program
    1,500 children and adults
    Nunavut Territory, Canada
    Needs: 250 magazines and comics
    National Geographic Little Kids, National Geographic Readers Digest, Sports Illustrated, education and fishing magazines, and comics.

  • Casa Ramona Academy for Technology, Community, and Education


    School or Library
    San Bernardino, CA
    Need magazines for 22 males and 18 females between the ages of 11-16 years old
    Magazines Requested: Boys Life, Girls Life, National Geographic, Odyssey, Dig, Owl, Cobblestone, Ask en Español, Faces, Jack and Jill

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